Your project, our mission.
Entrepreneurship & Start-up Journey
Whether you're launching your first startup or scaling globally, how you craft your sales pitch, approach fundraising, and position your brand can determine your trajectory.
WRS Strategic & Co partners with founders and early-stage teams to sharpen their go-to-market strategies, elevate their investor narratives, and build resilient businesses ready to thrive in a competitive landscape. With deep cross-border insight and experience, we help you tailor your message to resonate across markets, navigate international fundraising with confidence, and strategically position your company for sustainable growth.
From pitch to partnership, WRS Strategic & Co is your compass in the entrepreneurial journey.
“The most successful entrepreneurs are not those who do it alone, but those who surround themselves with insight, experience, and perspective.”
Howard Schultz, former CEO of Starbucks
“The best way to predict the future is to create it.”
Peter Drucker
Sales & Marketing Strategy
With nearly two decades of experience in high-level sales and relationship management, I’ve learned that success doesn’t just come from what you’re selling—it comes from who you’re connected to, how you communicate, and why people trust you. (Wilma Souza, Founder of WRS Strategic & Co)
We partner with VMF Strategy to help founders and teams build powerful, high-value networks that open doors and drive momentum. We work with you to refine your relationship-building approach, strengthen your client and investor engagement strategies, and elevate your sales capabilities with authenticity and precision.
Whether you're navigating early growth or scaling globally, we empower you to sell not just a product—but a story, a vision, and a lasting connection.
Private Equity & VC world
With deep roots in the Alternatives Markets, Wilma brings over a decade of experience working with private equity and venture capital managers on the strategy, structure, operations, and execution of investment vehicles.
Her consulting practice supports fund managers and founders in launching and scaling investment platforms with a focus on operational excellence, capital formation, and market differentiation.
Known for her hands-on and relationship-driven approach, she partners with clients to navigate the complexities of fund development—from concept to close—ensuring each vehicle is purpose-built for long-term success and investor confidence.